Hardly a day goes by that I don't get an email from someone saying:
"Michael, I just don't know what to do. We are not getting sales, nobody is signing up, we are not making any money. What is going wrong?"
They start thinking about search engines, more marketing and expensive advertising. When what they SHOULD be doing is taking a step back and saying;
"Why aren't the people who are already finding my website doing what it is I want them to do?"